Products are everywhere.
Reliable services are rare.

Glue is a consultancy that helps leaders and teams across enterprises, startups, and nonprofits deliver services that people can count on.

We unify insight, strategy, and execution, so:

Brands earn trust.
Products get used.
Services deliver impact.

We Glue it all together from insight to execution, so your vision becomes impact.

Customer confusion →
Identify decision drivers

Fragmented journeys →
Map people & system barriers

Poor product adoption →
Shape features around unmet needs

Siloed decisions →
Align on shared outcomes

Execution gaps →
Anchor teams and strategy through delivery

Glue is the ultimate synthesizer, turning today’s fixes into future impact.

Efforts stall when people, systems, and technology don’t align.

Evidence

  • Goal:

    Keep patients retained and engaged, improve trial success

    Challenge:

    Patients were dropping out of clinical trials, and diversity goals were missed.

    What we did:

    Built a multi-stakeholder blueprint to align staff, patients, and sponsors.

    Outcome:

    A digital strategy with six priorities that helped trial teams cut churn, boost diverse enrollment, and deliver stronger results.

  • Goal:

    Prove fundable business model for creative technology

    Challenge:

    Early-stage ventures needed a fast way to test and prove opportunities in the creative technology sector.

    What we did:

    Ran rapid research with target customers to shape and stress-test early concepts.

    Outcome:

    Produced three investable business models in six weeks.

  • Goal:

    Turn lived experience into sustainable programs

    Challenge:

    Patients’ lived experience wasn’t translating into sustainable programs.

    What we did:

    Ran a national survey and member interviews to map where patient voices could shape care services and well-being outcomes.

    Outcome:

    Insights informed a remote patient monitoring study with UPenn and two health startups.

  • Goal:

    Unify brand + service offers to scale business and enable future acquisitions

    Challenge:

    After rapid acquisitions, this event technology company needed to unify its brand and streamline how teams delivered client services.

    What we did:

    Surveyed and interviewed teams to uncover disconnects and co-created a service blueprint that aligned internal teams.

    Outcome:

    Integrated nine acquisitions into one seamless platform, aligning teams with a unified service model and stronger delivery.

  • Goal:

    Embed mental health into everyday operations and services provided.

    Challenge:

    Well-being was viewed as an HR initiative rather than a business priority.

    What we did:

    Designed a mental health model connecting employee needs to enterprise strategy.

    Outcome:

    Helped leadership teams reframe mental health as part of enterprise strategy and build a case for longer-term adoption.

  • Goal:

    Create a disruptive brand experience that excites kids and parents to sell youth outerwear.

    Challenge:
    A global sports apparel brand wanted to build an authentic brand connection with young athletes.

    What we did:
    Co-designed a youth-driven campaign elevating their voices.

    Outcome:
    Drove a +55% sales lift in outerwear and 40M+ earned media impressions.

We’ve helped MetroPlus Health, Takeda, Genentech, Precision Healthcare Ecosystem, and Capital One, among others, and often collaborate with great partners like Hyperbolic, Mad*Pow, Group of Humans, Pet Turtle, Agilitee, and Myrlin.

See what we’ve done. 👉

For more detailed case studies, let’s talk.

  • “I can’t highlight enough how transformative our partnership has been for this project and for the future of user research within our group.”

    Director, Human Factors & UX
    Digital Therapeutic App MVP, Takeda

  • "Glue brings clarity where others bring assumptions. Their behavioral expertise helped us design solutions that drive growth, elevating our work."

    Edward M. O’Hara
    Co-Founder & Creative Lead, Pet Turtle Branding

  • "Glue’s process gave us actionable insights to build a sustainable service model."

    Tyler Orion, Co-Founder
    Precision Healthcare Ecoystem

Services

When your service lines up with people’s needs, it thrives. Shift one piece, and what worked yesterday quickly falls apart.

Glue is your connective tissue—combining research, behavioral science, and experience design to reveal blind spots and turn them into action.

We work with product leaders, CX heads, innovation teams, nonprofit directors, and executives to deliver services people can count on and organizations can stand behind.

No guesswork. No overcomplication. Just progress you can see and feel.

© Teresa Nieves / +Parcly Taxel – CC BY-SA 3.0

Each stage builds on the last to help you move from understanding to alignment, activation, and lasting change.

  • Identify the right problem when and where to act.

    Activities may include:

    • Stakeholder research → clarity on internal needs and decision flows

    • Consumer research → insight into contexts, behaviors, motivations, and unmet needs

    • Ethnography → real-world contexts that surfaces hidden barriers

    • UX research → usability findings that sharpen product and service fit

    • Behavioral science analysis → evidence-based interpretation of drivers and barriers

    • Prioritization workshops → a clear map of where to focus first

  • Shape services to human experiences, not system structure.

    Activities may include:

    • Logic modeling / Theory of Change → align goals, assumptions, and impact pathways

    • Service blueprinting → a clear picture of interactions across people, process, and tech

    • Experience prototyping and testing → validated service flows before scaling

    • KPI and measurement planning → success signals tied to real behaviors

    • Behavior-aligned workflow design → daily operations that fit how people actually work

    • UX alignment within service strategy → digital interfaces connected to the larger journey

  • Turn insights into pilots, align teams, scale what works.

    Activities may include:

    • Pilot program design and facilitation → low-risk trials with rapid learning

    • Delivery roadmaps → a shared path from insight to implementation

    • Implementation support → hands-on help to keep work moving

    • Cross-team alignment sessions → clarity across roles and priorities

    • Rollout and scaling strategies → tested approaches that hold up under pressure

  • Align people, systems, and execution.

    Activities may include:

    • Gap analysis → visibility into where current plans and processes fall short

    • Alignment sessions → shared priorities and clear decision-making

    • Behavior-driven change strategies → approaches rooted in how people actually adapt

    • Facilitation → structured workshops and conversations that drive decisions

    • Workflow playbooks → practical guides to keep teams coordinated

    • Implementation plans → clear steps and ownership for delivery

    • Journey management maps → visibility into phases, dependencies, and progress

    • Troubleshooting → targeted support to get past blockers and bottlenecks

  • Fast-track clarity, direction, and gain momentum

    Activities may include:

    • Rapid research and validation sprints → quick answers grounded in evidence

    • Strategy reset workshops → realignment when goals or context shift

    • Opportunity framing → sharpened focus on what to pursue and why

    • Quick-turn alignment sessions → get stakeholders on the same page fast

    • Pitch and proof preparation → credible evidence to back big moves